Fi is a consumer focused startup that was established in 2017. Their mission is to make the lives of dogs safer, more informative, and to disrupt the market to innovate away from the outdated and very basic dog collars of the past. The two products they are known for are their GPS enabled smart collars and the Fi Nano.
As Head of Talent Acquisition & People at Fi, I built the company’s recruiting and people function from the ground up— personally scaling headcount from 47 to 70+. I implemented Greenhouse, Gem, and LinkedIn Recruiter, created scalable hiring and onboarding processes, launched performance reviews and benefits programs, and boosted inbound resumes from ~5 to 100+ daily. I also established talent branding initiatives, secured Great Places to Work recognition, and fostered a culture of transparency and success.